The Cura Co. unveils Hanae Collection
The new slow fashion collection was made using pre-consumer textile waste.
The Cura Co. has unveiled a new limited-run apparel collection designed to offer fashion fans ethically-made wardrobe pieces that will effortlessly transition from season to season. The 13-piece Hanae Collection, co-created in Cambodia with Cura’s zero-waste production partners, was made using pre-consumer textile waste that would otherwise have gone unused. Each piece embraces a slow fashion ethos and can be styled in multiple ways to create a variety of looks. The goal of the Hanae collection is to provide timeless foundation pieces for a sustainable wardrobe.
“We are committed to mindful, ethical fashion,” says Cura Co. founder Kiko Eisner-Waters, “The Hanae collection is designed to be seasonless and will be released with rolling drop dates that reflect and embrace our vision for the future of fashion that takes into account both people and the planet.”
Five of the thirteen styles from the Hanae Collection are available now in multiple colorways/fabrications. New styles from the line will be released periodically throughout the season. By embracing a slow fashion production schedule that intentionally pivots from the traditional fashion calendar, The Cura Co. is leading with its commitment to ethical and sustainable fashion. Each piece was designed in Seattle and handmade in Phnom Penh, Cambodia at a female-founded, woman-owned production facility. The partnership is a true collaboration with talented makers, who specialize in their craft. The size-inclusive, versatile range includes jumpsuits, dresses, tunics, and pants.
Naoko Dress
The Naoko Dress is chic, seasonless, and easy to wear. Featuring a wide boat neck and cap sleeve detail, this essential midi-length dress is a great foundation piece for any sustainable wardrobe.
Sachiko Crop Pant
The Sachiko crop pant is made from pre-consumer waste Rayon-blend fabric. This essential ankle pant features a full elastic waistband and slim fit through the hip. Dress up for work or down for weekend adventures.
Naoko Tunic
Similar to the Naoko Dress, the Naoko Tunic is a versatile piece that is easy to style and comfortable to wear. Featuring a wide necklace, cap sleeves, and essential pockets, this tunic pairs perfectly with the Sachiko Crop Pant.
Masako Blouse
Feminine, voluminous, and featuring bracelet-length sleeves, the Masako Blouse is figure-flattering and perfect for everyday wear.
Hanae Collection Notes
13 styles
Designed in Seattle
Handmade in Cambodia at a woman-owned production facility
Size range: XS - XXL (US sizes 0-18)
Accessible price range: $68 - $178
Sustainable, small-batch production
The collection is made using pre-consumer textile waste
Featured fabrics: cotton, linen, cotton/rayon blends
Hanae means “blossom and joy” in Japanese, a nod to Kiko’s Japanese American roots and minimal-maximal aesthetic.
The collection is available to shop online at thecuraco.com
About The Cura Co.
The Cura Co. is a one-stop-shop for conscious living. Founded by fashion industry veteran Kiko Eisner-Waters in 2019, CURA makes it easy to shop from a curated mix of ethical brands. Deeply rooted at the intersection of beauty, art, equity, and impact, CURA provides an intentional connection between producer and consumer. Female-forward with social justice at the core of its model, The Cura Co. is more than just a brand - it’s a conscious lifestyle. Learn more at thecuraco.com.
