The House of LR&C is opening a pop-up at U Village
The House of LR&C, has announced that it will open a pop-up at University Village early next month. Co-founded by singer/entertainer Ciara, NFL quarterback Russell Wilson, and former Lululemon CEO Christine Day, The House of LR&C launched online last year and has plans to open three additional stores in the U.S. later this year. The storefront will house a selection of clothing from all 3 of its brands including Good Man Brand, Lita by Ciara, and Human Nation.
The storefront will allow the company to increase brand awareness, gain consumer insight, provide product knowledge to customers, and diversify its selling channels. House of LR&C products are currently available through select wholesale partners including Nordstrom and Kohl’s. The brand also recently announced a new partnership with Revolve.
The pop-up is scheduled to open in mid-February. Follow @TheHouseofLRC and @ShopUVillage on Instagram for store opening updates.